Built for the next generation of property developers
We help newcomers navigate the Australian property development industry with confidence, clarity, and real-world skills.
The Name
Why It's Called Chiefy
In the Australian construction industry, “Chief” or “Chiefy” is what you call the boss — the person who knows the answers, guides the team, and keeps the project moving. It's a term of respect and trust.
We named our platform Chiefy because that's exactly what it is: your virtual boss and mentor for your next property development.
“Wouldn't it be nice to ask your boss a question and know exactly what to do without the embarrassment? Well, now you can.”
Born Out of the Chiefy Story
Chiefy was born from a simple frustration: starting out in property and construction is overwhelming. The jargon is thick, the expectations are high, and nobody hands you a manual.
Chiefy doesn't just tell you what to do — Chiefy shows you how to do it, translating industry terms into plain Aussie English that will empower you to take on the industry with confidence.
What Chiefy Stands For
Wisdom
Deep industry knowledge distilled into practical, accessible guidance.
Confidence
Empowering you to speak and act with authority from your very first day.
Growth
Continuous learning and career development, no matter where you start.
Community
Building a network of professionals who lift each other up.
Local Focus
Built specifically for the Australian property and construction market.
Meet the team
The people behind Chiefy
Industry depth, AI expertise, and engineering muscle — built by people who've lived the problem.
Matthew Weller
Founder & CEO
The industry veteran. 15 years in property development and construction, with a rare gift for turning deep technical knowledge into practical, teachable frameworks. Matt built Chiefy because he lived the problem firsthand.
George Xian
Chief Technology Officer
The AI powerhouse. 13 years of software engineering experience, currently delivering some of Australia's most complex AI solutions at PwC. George brings enterprise-grade AI architecture to Chiefy.
Yong Jie (YJ)
Lead Software Engineer
The builder. A Mechatronic and Software Engineering graduate with 7 years in automation and bot development. YJ turns ideas into working systems — and fast.
Who is Chiefy For?
Whether you're studying, on the tools, or switching careers — Chiefy meets you where you are.
University Students
Launch your property development career with practical skills and industry connections.
Tradesman
Find out more about your construction peers and expand your knowledge of the industry.
Industry Professionals
Expand your expertise in Property Development and take your career to the next level.
Start learning before Day 1
Join the waitlist and be first to access the bootcamp when we open.
Join the Waitlist